B2B Partnerships Driving Growth in Racing
Business-to-business (B2B) sales in the United States totaled over $10B in 2023 and are forecast to continue their growth as a double-digit rate. With B2B sales being a key part of the global economy, it’s time to turn these transactions to your advantage. EC Sports Management works a wide variety of companies, ranging from cybersecurity to packaging material to charitable caused. We will turn your savings and security into unique marketing and activation opportunities, on and off track.
In the fast-paced world of racing, partnerships are more than just logos on cars—they’re powerful business-to-business (B2B) relationships that create value both on and off the track. At EC Sports Management, we work with NASCAR, IndyCar, and other racing series across North America to represent drivers and teams while helping companies unlock the full potential of sponsorship through B2B partnerships.
Unlike traditional consumer-facing sponsorships, racing offers a unique environment where companies can connect directly with one another. Whether it’s a packaging and shipping materials provider offering cost-saving solutions, a logistics company ensuring reliable transport, or a charitable organization aligning with racing’s passionate fan base, these partnerships become pipelines for long-term growth. Racing paddocks often act as boardrooms—where introductions are made, deals are struck, and relationships evolve into tangible business results.
The B2B opportunities in NASCAR and IndyCar extend well beyond the racetrack. Companies gain access to networking events, VIP hospitality, and brand showcases that facilitate direct engagement with other sponsors, suppliers, and industry leaders. For many, the return on investment isn’t measured solely in television impressions or fan engagement, but in the new contracts and collaborations forged through the racing ecosystem.
Charities also benefit from these partnerships, using racing’s massive visibility to elevate their missions while connecting with like-minded corporate sponsors. This integration of cause marketing with B2B collaboration helps teams and drivers deliver greater value to their partners while strengthening their own community impact.
At its core, a B2B partnership in racing is about alignment—matching business needs with opportunities for exposure, connection, and innovation. Through EC Sports Management, we ensure that every sponsorship is more than just a decal; it’s a gateway to building sustainable, profitable business relationships across the racing industry.
B2B Partners of EC Sports Management
Manufacturers spend more than $150 billion a year on product packaging – roughly 7 to 10 cents of every dollar that goes into a product. Working with ECSM to reduce your costs and improve your bottom line
Packaging costs weighing your business down?
In collaboration with Nicholas Leone Racing
- American and European Sports Car racing
An innovative partnership with Black Mirage LLC offers state-of-the-art vulnerability scanning services to help you identify and address potential security threats.
Concerned about the security of
your computer systems and networks?
In collaboration with Paley Motorsport and Sam Paley -
Mustang Series (IMSA)
Sponsorship opportunities for 2025 and 2026 seasons -
Contact us and let’s find ways to work together.
Since 2003, ExoConsulting’s founder, Dr. Aaron Studwell, has been providing weather support to the NASCAR community, building his reputation as an effective communicator with a passion for the sport and the people in it. EC Sports Management currently represents clients in NASCAR, FIA Formula, IMSA, & the Road to Indy series. With business relationships that will help broaden your market & media exposure, we will bring your company to the next level!