eSports Sponsorship Demographics

What is eSports?

eSports is a form of competition using video games. It often takes the form of organized, multiplayer video game competitions, particularly between professional, individual, and team players. eSports has a global following & is the fastest growing sport in terms of viewership and revenue.

ECSM represents eRacr, owned by NASCAR drivers Parker Kligerman and Landon Cassill. Both are avid eSports fans and founded eRacr as an event organization in the middle of the COVID-19 pandemic.

ECSM is partnered with eRacr - an online racing platform

Broadcast Coverage & Viewership Information

In 2022, the global eSports audience was estimated at 532 million & is expected to continue rising through 2023. League of Legends is the highest viewed eSports game.

The 2022 eSports global market was valued at just over 1.38 billion U.S. dollars. Additionally, the eSports industry's global market revenue is forecast to grow to as much as 1.87 billion U.S. dollars in 2025.

eSports Demographics

eSports Fan Demographics

  • 72% Male, 28% Female (US market)

  • 62% of fans aged between 16 and 34

  • Median age for US eSports viewers is 29

  • 30% of eSports fans have an annual income greater than $100,000

eSports Fan Viewpoints

  • Over 50% of people from North America and western Europe view brand involvement positively.

  • Fans care about altruism and want to see the brands doing something that benefits the space, not just the brand.

To learn more about our EC Sports Management’s sponsorship opportunities and our clients, contact us.