Formula 1 Sponsorship Demographics

F3 & F4 Sponsorship Opportunities

The FIA Formula 3 Championship is an international single-seater racing championship, organized by the Fédération Internationale de l'Automobile (FIA). Launched in 2019, it’s a feeder series for the FIA Formula 1 World Championship and FIA Formula 2 Championships.

Formula 4 is an open-wheel racing car category intended for junior drivers. There is no global championship; individual nations & regions host their own championships in compliance with a universal set of rules and specifications.

ECSM Client Thomas Ikin

Broadcast Coverage & Viewership Information

The 2022 Formula One season was the most-viewed ever in the U.S. The season averaged 1.21 million viewers per race and was shown on ESPN, ESPN2, and ABC.

For the 2023 season, you can watch these races on ESPN and ESPN 2. There will be a record 24 races this year.

Formula 1 Demographics

Formula 1 Fan Demographics

  • United States:

    • 69% Male, 31% Female

    • 38% fans earn more than $100K

  • 1 billion fans (est.) worldwide from 16-35 yrs old

Formula 1 Viewership

  • 70.3m viewers per race (22 race weekends)

  • 2021 season: 445 million unique viewers

  • Global broadcast coverage

  • Streaming Platforms: Formula 1 mobile app & F1.tv

GB3 Sponsorship Opportunities

The GB3 Championship is a single-seater motorsport series based in the United Kingdom. The championship is the UK's premier single-seater category and is aimed at young race drivers moving up from FIA Formula 4 or Karting.

Broadcast Coverage & Viewership Information

The 2023 schedule consists of eight three-race weekends in the UK, along with traditional three-race events at the iconic Circuit de Spa-Francorchamps in Belgium.

Every race is available to watch free of charge live on YouTube, Facebook and through the official championship websites. Also, there is Onside Productions which will provide a full TV-style broadcast for each and every GB3 and GB4 event in the UK this year, which offers exposure for the drivers and their partners.

GB3 Championship Demographics

GB3 Championship
Fan Demographics

  • 83% Male, 17% Female

  • 55% are U.K. residents

  • 62% of fans aged between 18 and 44

GB3 Championship
Social Media Reach

  • Facebook – 9,200 followers

  • Instagram – 6,592 followers

  • YouTube – 1.56 million views

  • Twitter – 10,500 followers

To learn more about our EC Sports Management’s sponsorship opportunities and our clients, contact us.