IndyCar Sponsorship Demographics

IndyCar & Road to Indy Series

INDYCAR, LLC is an American-based sanctioning body for Indy car racing and other disciplines of open wheel car racing. The organization sanctions four racing series, including the NTT IndyCar Series, which is the highest class of regional North American open-wheel single-seater formula racing cars.

The Road to Indy developmental series includes the Indy Lights, the Indy Pro 2000 Championship, and the U.S. F2000 National Championship. 

Broadcast Coverage & Viewership Information

2022 viewership of the NTT IndyCar Series averaged a Total Audience Delivery (TAD) of 1.3 million viewers across NBC, USA Network, Peacock and NBC Sports digital platforms. It is the most-watched season for the INDYCAR SERIES since 2016 and up 5% from last year.

Half of the season’s 16 races on television delivered a TAD of more than 1 million viewers, the highest mark since 2008.

The 2023 schedule consists of 17 race weekends with all NTT IndyCar Series on NBC, USA Network, and NBC’s streaming option, Peacock. The Road to Indy races are streamed on their namesake digital platform.

NTT IndyCar Series Demographics

NTT IndyCar Series
Fan Demographics

  • 86% Male, 14% Female (North America)

  • Average household income - $88,500

  • Average age 42 years 3 months; over 50% of fans in South and Central America & Europe are under 35 years of age

  • 22% more likely to be college graduates

  • 31% more likely to be employed

NTT IndyCar Series
Fan Loyalty

  • 27% more likely to feel loyal toward companies that sponsor in the sport

  • 19% more likely to try a sponsor’s product or service

  • 15% more likely to talk about the brand to friends & family, after seeing a sponsorship while watching a game/event, over the general population

To learn more about our EC Sports Management’s sponsorship opportunities and our clients, contact us.