Motocross Sponsorship Demographics

AMA Motocross

The American Motorcycle Association sanctions many levels of motocross competition in the United States. The top two levels are the AMA Supercross and the Lucas Oil Pro Motocross Championships.

ECSM Client Cody Groves

Broadcast Coverage & Viewership Information

2022 viewership of the the AMA Supercross Championship averaged a Total Audience Delivery (TAD) of 626,000 viewers over 17 rounds.

For the 2022 season, all 17 Supercross rounds, highlighted by exclusive live coverage of heats, qualifiers and main event races, will be presented across NBC, CNBC, USA Network, Peacock, and NBC Sports’ digital platforms. The Lucas Oil Pro Motocross Championships will be carried on USA Network and Peacock, as well as MAVTV and its streaming platform.

AMA Motocross Demographics

Motocross Fan Demographics

  • 68% Male, 32% Female

  • Average household income - $52,000

  • 62% have attended college

  • 44% earned more than $75,000 annually

  • 30% of fans identifies as a person of color

Motocross Fan Loyalty

  • 83% more likely to consciously support a sponsor’s product or service

  • 73% plan to attend 1-3 races per season

  • 72% more likely to try a sponsor’s product

  • 71% would switch to a sponsor’s product to support the sport

To learn more about our EC Sports Management’s sponsorship opportunities and our clients, contact us.