Progeny Coaching and Consulting Podcast: Building a Personal Brand in Sports Management

Earlier this year, Aaron Studwell, Ph.D.—President of EC Sports Management—was a featured guest on the Progeny Coaching and Consulting podcast, Legacy, Unscripted, hosted by Russ Katzman. In Episode 7, titled “Building a Personal Brand in Sports Management”, Dr. Studwell discusses his journey from atmospheric science to motorsports management, emphasizing the value of authenticity, networking, and strategic communication.

Progeny Coaching and Consulting, led by Russ Katzman, specializes in business mentorship, leadership development, and entrepreneurship. With over two decades of experience helping leaders articulate their identity and clear vision, Progeny guides clients to "live your legacy" through values-driven growth.

During the episode, Aaron shares insights on how early career experiences shaped his leadership style, the importance of weather-forecasting in racing, and how to cultivate strong B2B and sponsorship relationships. He also explores the challenges of working with young drivers and underlines the importance of communication in sustaining executive partnerships.

Episode links - Building a personal brand in sports management with Aaron Studwell | Legacy, Unscripted (SE01 E07)

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About Progeny Coaching and Consulting
Progeny Coaching & Consulting offers tailored business coaching to help professionals scale their operations, prioritize strategic decisions, and reclaim time. Their unique approach empowers leaders to operate at their highest potential, personally and professionally (progenycc.com).

About Aaron Studwell, Ph.D.
Founder of ExoConsulting and President of EC Sports Management, Dr. Studwell brings a unique blend of scientific rigor and sports-business acumen. Since launching EC Sports Management in August 2020, he has guided motorsports sponsorship efforts for drivers and race teams across North America and Europe.